You can’t expect to get the sale 100% of the time. Sometimes the sale is lost to conditions beyond your control. But it does help to understand more about those deals that slip through your fingers when they just may have been saved by foresight and a little more training.
In order to understand the cause of a lost sale and to find ways of overcoming these in the future, it is necessary to make a careful analysis of the factors that come into a potential sale:

The Salesperson
The Product or Service
The …

You have arranged the meeting with your customer, and you got his attention. Next step is to secure his interest in your products or services.
Interest is usually lacking for one of two reasons — either you have not secured your customer’s attention, or your argument or selling pitch or presentation is not the best.
If you believe your argument or selling talk is failing to arouse interest, you must investigate the cause.
This could be one of the following:

Your proposition actually has no interest for the customer and for good reasons can …