In my previous article I was talking how If you live by price – you will die by price.
Let’s talk further about how to close the deal without discounting.
If you base your offer on your price only, there is a good chance that someone will have lower price than you, or you can end up in the bidding war that distracts from solutions. To avoid that, base your proposal in achieving more goals for your prospects, not just to save money, because every other salesperson will say exactly the same.
Customer …

The problem:
There has been a revolution in everything in our society except in sales. “New” sales books are still talking about the same tips, tricks and techniques that were working in the last century. Certainly selling has the look of 20 or 30 years ago, features and benefits are still the main topic at every sales training, and management is pushing the same old ideas about cold calling, pipeline volume, and counting every activity (volume vs. relationship).
But selling itself is changing. The whole business environment is more dynamic; your customers …

There has been a revolution in everything in our society except in sales. The sales industry has crawled while other professions have been running: “new” sales books are still talking about the same tips, tricks and techniques that were working in last century and bringing the success to sales people.
Certainly selling has the look of 20 or 30 years ago, features and benefits are still the main topic at every sales training, whether internally done or from an outside trainer, and management is pushing the same old ideas about cold …