The sale can be divided into five classes, according to simplicity. Class 1. The simplest business sale is one in which the customer is so anxious to buy at a specified price that he comes to the salesperson and voluntarily offers her the proper amount of money for the products. As an illustration, take the [...]

The sense of taste is important in case of groceries, drinks, and other things the sale of which depends materially upon the taste. In other cases it can’t have much to do with the salesperson’s business, if anything. Taste is a very much misunderstood sense. The tongue not only tastes, but it also feels, and [...]

There are many products of which the sense of touch is important. It is a common art in selling clothing to get the customer to feel the quality of the products. The salesperson of ties asks you to run your fingers over the tie and feel how smooth it is. The smoothness of the tie [...]

You as the salesperson should try to cultivate a pleasant and interesting voice. It is as essential to your success as it is to the success of a public speaker. This does not mean that it is necessary for every successful salesperson to have a beautiful, well-modulated tone, but it does mean that you must [...]

The eye is the window of the soul. It receives a far greater multitude of impressions than any other sense organ except touch and gives out in due proportion a large variety of emotions. Exercises for the Eye – part 2 (link to part one “The Sense of Sight in Selling” is here) In these [...]

In my previous post “Using the Five Senses in Selling” I was talking about how to train your senses to be able to influence the mind of the buyer. In selling products, a strong appeal may be made to the sense of sight. The products displayed must be clean, attractive to the eye, and well [...]

When a civil engineer learns certain rules of algebra or calculus it is not merely for the purpose of storing up knowledge. It is for the purpose of learning things which he can apply to his daily work. For instance, the surveyor learns what a sine and a cosine are, and how to use a [...]