Before you begin to sell, you will need to decide who you’re going to sell to. This means finding your Target Market. If you know who you’re selling to, you immediately have the advantage of being focused on a specific market and knowing who and what you need to research. In your search for a [...]

You’ve probably heard of my book, “Trigger Events – How to Find Your NEXT Customer.” It’s the book that helps sales people easily differentiate prospects from suspects, gives them a new set of tools to find new customers who are on the market today, and makes them successful by using 21st century resources to close [...]

Three main keys of every sale are: Researching and qualifying your customers Being in front of them Being there when they are ready to buy To start the sales process you need to find out who could be in the market today, and then recognize your selected customer’s wants and needs. Even if your company [...]