Certain objections exist to every proposition in the world. What would a soccer, football or basketball game be like without the blocking of shots? And what your proposition is determines what the objections are.
Call on a thousand average people to whom your proposition is salable. You’ll find the self-same objections on the lips of the majority of them. And these objections, boiled down and standardized, resolve themselves into a very small number.
For instance, in the paint business the standard objections are:
(a) “Too much money tied up in present stock to …