You as a salesperson should give every opportunity to the prospect to ask questions and make objections if she is inclined to do so. It is desirable to assist in bringing out these questions and objections. Sometimes the very best arguments you can make are based on objections by the prospect, especially if you are thoroughly prepared.
To ignore or try to dodge them is a confession of weakness which will not be overlooked by a prospective buyer. It is an opportunity for you to treat the question raised as if …

If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn’t do a good job as a sales person.
The main description of your position inside the company is to create the value, not just to show your price list. Teaching and educating customers is no longer enough, giving them information about your products or services is no longer necessary. They can get them by themselves, without ever talking to you or your company, …

There are some things that you should try to emphasize when dealing with a pricing objection:

Stress the value of ownership versus the cost of purchasing.
Stress the value of the service versus the cost of the service.
Stress the value of long-term benefits versus the up-front costs.
Stress benefits rather than features.

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The best way to handle any objection is to anticipate it and, if possible, make sure that it never intrudes into the sales discussion. Once a thought has been expressed by a prospect it becomes harder to eradicate. This is because the prospect has placed himself on record and is unlikely to recede easily from his position.
Objections that are raised to price are probably the most frequent of all honest reasons for prospects refusing to buy. It’s important to understand where the price objection is coming from, before you can …

“Times are too hard, I cannot afford to buy anything“- how often have you heard that in the last few months?
So what to do when customers complain about the price?
Why is compromising on price such a bad idea?
How to win the deal and not even touch the topic of discounting of your product or service?
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Objections to price are the most frequent of all objections. The ability to meet these successfully is a valuable asset, and efficient selling is impossible without it. It is so important that every sales manager should take special efforts to see that each member of his sales force is able to meet successfully price objections.
Price objections may be divided into three classes:

Those which are not meant by the customers from the point of view of value, but that the prices are higher than they can afford to pay. These customers …