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Articles tagged with: misrepresentation

Sales Success, Selling Process »

[29 Dec 2009 | 3 Comments | ]

A sale is often completed in business without any inspection of the actual products by the purchaser; as when the sales person shows a picture of it with a catalog number. The “goods” are to be delivered later. However, the selling process is finished; though only the mind’s eye of the buyer has seen what he anticipates getting on his order. The sales person has presented nothing except certain ideas to the mental vision of the prospect. But these ideas have been sold so realistically to the imagination of the …