Many sales are lost because salespeople assume they know what the customer wants. Sales people like to made assumptions of knowledge about what the buyer wants and needs, or sometimes more important why the buyer might be motivated to buy. Using one’s instincts and sixth sense is fine in the equation of success, but it should be only part of your expertise.
Consequently, through unorganized, hit-or-miss methods, his cost of selling is high simply because his methods are not as efficient as they should be.
This does not mean you shouldn’t use …

“When I first read about the wacky book title “Selling Is Better Than Sex”, I could not resist the temptation of arranging my copy. Alen Majer’s latest book is loaded with sales lessons, tips, tactics and golden nuggets of advice. The comparison of Selling with Sex, though, makes the book title weird, bizarre, far-out and one of its own kind, yet it contains extremely interesting and absorbing stuff on Selling. Alen has successfully taught the art and science of selling in a very humorous and hilarious manner.

The book starts with …