In my previous post (Mind-control in Selling) I was talking about how selling is fundamentally a question of the influence of mind over mind, and how the formula for developing a mind control is very simple.  It is a study of the five senses and the manner in which they influence the mind, and a [...]

The sense of taste is important in case of groceries, drinks, and other things the sale of which depends materially upon the taste. In other cases it can’t have much to do with the salesperson’s business, if anything. Taste is a very much misunderstood sense. The tongue not only tastes, but it also feels, and [...]

You as the salesperson should try to cultivate a pleasant and interesting voice. It is as essential to your success as it is to the success of a public speaker. This does not mean that it is necessary for every successful salesperson to have a beautiful, well-modulated tone, but it does mean that you must [...]

The eye is the window of the soul. It receives a far greater multitude of impressions than any other sense organ except touch and gives out in due proportion a large variety of emotions. Exercises for the Eye – part 2 (link to part one “The Sense of Sight in Selling” is here) In these [...]

In my previous post “Using the Five Senses in Selling” I was talking about how to train your senses to be able to influence the mind of the buyer. In selling products, a strong appeal may be made to the sense of sight. The products displayed must be clean, attractive to the eye, and well [...]