Many sales reps struggle with objections from their clients. One of the most common is that dreaded phrase: “I don’t have the money, and right now I just can’t afford it.” At this point, many sales reps give up and tell the client to call when they do have the money, which is usually never. [...]

In the presentation you lead your prospect step by step through the successive stages of conviction to the point of desire. Right there is where the order is yours for the taking. But to get it you’ve got to take it. There’s no secret about being able to tell when your prospect feels kindly towards [...]

More salespeople make the mistake of overselling their prospects than underselling. In plain English, they talk their prospect to the point where there is a readiness to buy and then talk them out of that mood, losing the interest and the order after it was there for the taking. You might account for that by [...]

By definition, a sale is the act of meeting prospective buyers and providing them with a product or service in return for money or other agreed upon compensation. A sale is an act of completion of a commercial activity. The “deal is closed”, means the customer has consented to the proposed product or service by [...]

To be successful in closing, you must have the will to win. Selling is a win-win situation or it’s a lose-lose situation. There is no “fence-sitting” involved here. It’s all or nothing, and adopting a winner’s attitude will take you far along the road to success. Closing should not be a separate event from the [...]

You are there to assist people in finding the right solution to their problem. Your expert advice is given in an informed and informative way. You need to listen well to what the client’s needs and desires are before you can even attempt to sell her a solution. And it must be the best solution [...]

“When I first read about the wacky book title “Selling Is Better Than Sex”, I could not resist the temptation of arranging my copy. Alen Majer’s latest book is loaded with sales lessons, tips, tactics and golden nuggets of advice. The comparison of Selling with Sex, though, makes the book title weird, bizarre, far-out and [...]

The first step of the Closing Stage is getting the prospect to make the right decision. Once Interest and Desire have been secured and Objections eliminated, you need to help the prospect come to the right Decision about buying the product. Always be sure of yourself, without being over-confident. Assure the customer that he is [...]

SECURING THE DECISION AND OBTAINING AN ORDER Closing is so often regarded as the most difficult part of the selling process.  But this should never be the case! Getting the order from a prospect whose interest and desire have been secured and whose objections have been effectively eliminated should simply be the next logical step [...]