There are many products of which the sense of touch is important. It is a common art in selling clothing to get the customer to feel the quality of the products. The salesperson of ties asks you to run your fingers over the tie and feel how smooth it is. The smoothness of the tie [...]

You as the salesperson should try to cultivate a pleasant and interesting voice. It is as essential to your success as it is to the success of a public speaker. This does not mean that it is necessary for every successful salesperson to have a beautiful, well-modulated tone, but it does mean that you must [...]

Selling is fundamentally a question of the influence of mind over mind. If you as a salesperson exercise no influence whatsoever upon the mind of your customer, but the customer does all the deciding, you are not a real salesperson. You are an order taker. (Please read my article: Are You an Order Taker or [...]

When a civil engineer learns certain rules of algebra or calculus it is not merely for the purpose of storing up knowledge. It is for the purpose of learning things which he can apply to his daily work. For instance, the surveyor learns what a sine and a cosine are, and how to use a [...]

Remember this – when customers are asked to define relationship, they discuss things such as how a salesperson can bring value to their companies. Do you add value to your customer’s business? Or are you simply another salesperson to be reluctantly contacted when there’s a need for a new product? You can stand out from [...]

Remember that the person who asks questions at the meeting is the one who controls the conversation. We have two ears and one mouth so that we can listen twice as much as we speak. Ask the question, and then shut up and listen to what your prospect is saying to you. Action Step You [...]

Do you know what 20 million sales people and $20 Billion have in common? US companies spend $20 Billion on lead lists every year for 20,000,000 salespeople to help them close deals. Here’s the insanity! More than 70% of those leads never make it past “Hello” because the salesperson can’t develop rapport in that first [...]

The Japanese believe that business is temporary, but relationships are eternal. Stop simply offering your products and start building relationships. Relationship-building is imperative in selling. There are products on offer for sale everywhere – but not everybody is an expert. If you can build a solid relationship with your customers and convince them of your [...]

If your offer is based only on price, there is a good chance that someone else will have a lower price than you; and you are prone to becoming involved in a bidding war that distracts from solutions. To avoid that, base your proposal on achieving more goals for your prospects, instead of just saving [...]

I am sure you have heard about salespeople earning $200-300k, a million or even more. Do you think this sales person is better than you are? They are not much different from you; they are not geniuses or impeccable experts in their field. They probably don’t know much more about their products or service than [...]