Mar 15 2010
You Can Brag About It…
How many of us have dreamt of being able to brag about our achievements, openly and honestly, showing off our trophies for all the world to see without the risk of being sidelined for lewd behavior? Well, with selling you absolutely can! If you have it, you get to flaunt it and let people know that you’re as good as you are – it’s important for your reputation. Remember, you’re going to invest an enormous amount of time and effort in your reputation because that is the vehicle that will bring regular customers coming back for more and that will bring new customers running to you for advice. The more you sell and the better salesman you become, the more you get to brag, the greater your reputation, the more you sell, and on it goes….
It’s a process of continuous improvement and the better you are at it the more you’re able to freely admit it. That’s not to say you can get away with being an arrogant braggart. You need to embrace an air of sophistication that spells quality – and still have that charm that ropes the customers in. You can swagger a little, and it definitely helps to flirt, but don’t put your clients off by being a loudmouth who’s too big for his boots. Be aware of setting yourself up for a dive into mediocrity. When you’re too good, and you know it, you may just become too comfortable with your performance and forget to improve on it. That’s when you’ll find yourself slipping and losing sales.
On the other hand, if you’re battling with selling, don’t ever think that it’s appropriate to place yourself at the mercy of the client in order to get a sale. You must always maintain a high standard of self-respect. There is never a need to compromise on your personal values just so that you can get the deal done. It’s also important to earn the client’s respect before he’ll earnestly take note of what you have to say. Throwing yourself at his mercy only creates the impression that you’ll do anything for the sale – that you’re desperate, you’re easy, you’re begging and pleading. He’ll think he can take advantage of you and negotiate a cheaper price without much of a fight from your side. You’ll simply get used, exploited and tossed aside. That’s not selling! Create an image that you can be proud of – put yourself on display, as if you’re a walking, living, breathing advert in your line of expertise.
If you’re passionate about your sales career you will naturally exude a contagious energy, a zeal for what you strive to accomplish each day. This will attract the attention of those who seek your advice and assistance. You become successful while remaining professional and uncompromising in your values. If you’re more of a risqué type and you don’t mind being adventurous, you could imagine yourself virtually “seducing” the client… toying with him, teasing him, to attract his (or her) attention. To each his own – it’s about personal preference.
When you’re in sales, people don’t mind hearing you brag about what a success you’ve become and how you’ve managed to refine your skill. It’s not like bragging about sex; nobody’s going to roll their eyes. On the contrary, they may just be waiting for you to finish talking to your current customer so they can be next in line to benefit from your skill. How awesome to have clients lining up to spend time with you! Your reputation is out there flying like a flag for all the world to see and they’re watching it! When you’ve achieved a sales status like this, it’s perfectly acceptable to brag and say, “Yes! I’m that good!” and show off proof of that with a massive stack of new orders.
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The secret of being successful in selling is the ability to transmit your energy and your enthusiasm about your product or service. If you fail to do that, you will not sell. If you want to learn how to transfer your energy into sales enthusiasm to improve your career and life, get my book “Selling Is Better Than Sex” today!
