If your offer is based only on price, there is a good chance that someone else will have a lower price than you; and you are prone to becoming involved in a bidding war that distracts from solutions. To avoid that, base your proposal on achieving more goals for your prospects, instead of just saving [...]

In my previous article about presenting, I was talking about how we can’t all be at our best every day or every hour. But if you get your best possible presentation down on paper and then firmly entrench it in the back of your head, you’ll be certain to make a better average presentation than [...]