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Articles in the Lead Generation Category

Lead Generation, Trigger Events »

[23 Jun 2010 | One Comment | ]

A Blog (short for web log) provides commentary or news on a particular subject such as food, politics, or local news. A blog can be private, as in most cases, or it can be for business purposes. Blogs, either used internally to enhance the communication and culture in a corporation or externally for marketing, branding or PR purposes are called corporate blogs. The ability for readers to leave comments in an interactive format is an important part of many blogs.
Several blog search engines are used to search blog contents (also …

Cold Calling, Featured, Lead Generation, Prospecting, Trigger Events »

[17 May 2010 | 4 Comments | ]
Prospecting: Intro to Trigger Events

Imagine that you will be having a baby in two weeks. While turning around in your home, what will you see? You are missing the crib, blankets, diapers and everything else that is needed for the new addition to your family. Won’t you need everything right away? You have an immediate need and must take care of it. This is a trigger event.
If we transfer this to a business environment, you will understand what trigger events means for any existing business. A trigger is a need to buy, an event …

Cold Calling, Lead Generation, Prospecting, Selling Process, Trigger Events »

[10 May 2010 | One Comment | ]
What are trigger events and how to use them

Your mission as a sales person should be to find companies that have immediate wants and needs. This means that something happened or is happening to them – a move, a merger, new investors, etc. You have to look for any event that might create the opportunity for you, or better said you are looking for event that can trigger the sales for you.
It could be something internal or inside the company, like a new direction from management, a merger or an acquisition, rapid growth, or maybe a new product …

Cold Calling, Featured, Lead Generation, Prospecting, Qualifying, Trigger Events »

[26 Apr 2010 | One Comment | ]
Hit or miss doesn’t work in selling

Many sales are lost because salespeople assume they know what the customer wants. Sales people like to made assumptions of knowledge about what the buyer wants and needs, or sometimes more important why the buyer might be motivated to buy. Using one’s instincts and sixth sense is fine in the equation of success, but it should be only part of your expertise.
Consequently, through unorganized, hit-or-miss methods, his cost of selling is high simply because his methods are not as efficient as they should be.
This does not mean you shouldn’t use …

Lead Generation, Sales Education, sales tips »

[30 Mar 2010 | One Comment | ]
What Can You Learn From Sherlock Holmes?

If you read any of the Sherlock Holmes stories, it will interest you in the quality of observation which the salesperson must cultivate. Sherlock Holmes had a remarkable ability for finding out what sort of people he was dealing with, through powers of close observation. The author, Conan Doyle, takes pains to explain in every story that Sherlock Holmes did nothing by chance, and did not rely upon any invisible, peculiar, or mystic power to aid him in making his deductions. He had simply cultivated a remarkable shrewdness of observation. …

Lead Generation, Prospecting, Sales Videos, sales tips »

[17 Sep 2009 | No Comment | ]

Today I am sharing with you my Daily Sales Tip #21 titled: “Find companies that have immediate wants and needs.”

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Cold Calling, Lead Generation, Prospecting »

[8 Sep 2009 | No Comment | ]

Three main keys of every sale are:

Researching and qualifying your customers
Being in front of them
Being there when they are ready to buy

To start the sales process you need to find out who could be in the market today, and then recognize your selected customer’s wants and needs. Even if your company does not have automated system to generate new leads for you, when you learn more about prospecting, you will be able to find your next customer by your own.
Your mission as a sales person should be to find …

Articles, Lead Generation, Selling Process »

[23 Jul 2009 | 3 Comments | ]

The successful approach is simply an advance agent of the appeal, the talking points of what you have to sell.
Instead of jumping right in and talking the points of your product before you’ve won your buyer’s interest, cloak the points and present them as something the buyer would want, provided they could be obtained. Then you’ve got an interested audience – the first essential to the sale.
You must arouse the interest of the person you are talking to. In the approach it isn’t about buying and selling; it’s about this: …

Articles, Lead Generation, Prospecting, Qualifying »

[25 May 2009 | 4 Comments | ]

If you want to be a successful sales person and to close the deal, very important part is to be in front of your customers at the exact time when they are on the market for goods or services. You can find companies they are on the market now, or you can put them in the market.
The only thing you can accomplish is to lose a precious time chasing prospects who are not interested for your product, or they are not a fit for your products or services at all.
Many …

Closing, Lead Generation, Prospecting, Selling Process »

[8 Apr 2009 | 4 Comments | ]

By definition, a sale is the act of meeting prospective buyers and providing them with a product or service in return for money or other agreed upon compensation. A sale is an act of completion of a commercial activity. The “deal is closed”, means the customer has consented to the proposed product or service by making full or partial payment (as in the case of installments) to the seller.
Selling is therefore a process in which you need to follow certain steps, one at a time, to reach your final goal …