Objections to price are the most frequent of all objections. Your ability to meet these successfully is a valuable asset, and being efficient in sales is impossible without it. It is so important that every sales manager should take special efforts to see that each member of his sales force is able to meet successfully price [...]

Many sales reps struggle with objections from their clients. One of the most common is that dreaded phrase: “I don’t have the money, and right now I just can’t afford it.” At this point, many sales reps give up and tell the client to call when they do have the money, which is usually never. [...]

What is the mission of your presentation? To create desire for your products. That’s all. And the minute that is accomplished, the order is yours for the taking. Action Step In order to create desire for your products, you need to believe in the product itself. Your feelings about the product are easily picked up [...]

In the presentation you lead your prospect step by step through the successive stages of conviction to the point of desire. Right there is where the order is yours for the taking. But to get it you’ve got to take it. There’s no secret about being able to tell when your prospect feels kindly towards [...]

Going back to basics and having focus on what made you successful in the start of your career (learning, learning, and learning) becomes vital in selling in these difficult days for the sales profession. In fact, one of the rewards of a successful sales career is the stimulating learning process – it’s never dull unless [...]

More salespeople make the mistake of overselling their prospects than underselling. In plain English, they talk their prospect to the point where there is a readiness to buy and then talk them out of that mood, losing the interest and the order after it was there for the taking. You might account for that by [...]

By definition, a sale is the act of meeting prospective buyers and providing them with a product or service in return for money or other agreed upon compensation. A sale is an act of completion of a commercial activity. The “deal is closed”, means the customer has consented to the proposed product or service by [...]

Selling is fundamentally a question of the influence of mind over mind. If you as a salesperson exercise no influence whatsoever upon the mind of your customer, but the customer does all the deciding, you are not a real salesperson. You are an order taker. (Please read my article: Are You an Order Taker or [...]

To be successful in closing, you must have the will to win. Selling is a win-win situation or it’s a lose-lose situation. There is no “fence-sitting” involved here. It’s all or nothing, and adopting a winner’s attitude will take you far along the road to success. Closing should not be a separate event from the [...]

You are there to assist people in finding the right solution to their problem. Your expert advice is given in an informed and informative way. You need to listen well to what the client’s needs and desires are before you can even attempt to sell her a solution. And it must be the best solution [...]