If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn’t do a good job as a sales person. Your customers are tired of salespeople who come in and are unable to address real business needs, but talk [...]

You’ve probably heard of my book, “Trigger Events – How to Find Your NEXT Customer.” It’s the book that helps sales people easily differentiate prospects from suspects, gives them a new set of tools to find new customers who are on the market today, and makes them successful by using 21st century resources to close [...]

1. Upcoming interview – mark your calendar for June 3rd at 2 PM EST! Join me and Deidre on Deidre’s Author Buzz and learn what are trigger events, where to find them and learn how to use them, and I promise, you’ll never have to make a cold call again! Call-in Number:  (347) 308-8745 Link: [...]

“Times are too hard, I cannot afford to buy anything“- how often have you heard that in the last few months? So what to do when customers complain about the price? Why is compromising on price such a bad idea? How to win the deal and not even touch the topic of discounting of your [...]