Guest Post: Top 10 Sales Techniques
If a business cannot sell its product then it will flat on its face in next to no time. Ideas, marketing, and advertising all have their place, but they all take a back-seat when it comes to the hard and fast art of simple selling.
If you want to be a better salesperson personally, or you’re a manager who wants their staff to sell more effectively, then follow the following guide to the top ten sales training techniques to maximise your profits and reap the rewards.
- Keep it Simple
Too many people in sales overcook it big time when discussing the features of their products and services. The client only cares how they will benefit from what you are offering, so streamline your pitch and keep it simple.
- Ask Questions
A client may need some prodding to reveal exactly what they are looking for. Ask plenty of questions so when the time comes you can deliver a specific, tailor-made, and killer pitch.
- Work Around the Clock
Quite often the most important people in the world of business work outside the nine to five grind. An early morning or late evening call will often catch the exact person you need to sell to – the person with the power to make decisions.
- Network
Build an extensive portfolio of contacts who you can sell too. If one prospect dries up you should always have another one to hand.
- Something for Nothing
If you give a prospective client a little taster of the product and services your company offers for free, it might well pay dividends in the long run.
- Be Persistent
Do not take no for an answer. Don’t be pushy but be persistent. There is a difference.
- Tone and Delivery
Study your voice, the words you use and the way you say them. Could they by improved? Do you sound friendly and warm enough? And do you sound, knowledgeable, confident, genuine and reassuring?
- Set a Schedule
Selling can be an exhausting business, set yourself a timetable and a set of goals to help you organise your efficiency.
- Put them at Ease
Cracking a joke is a great way to put the client at ease and get them to drop their guard. If you make a customer laugh they’re more likely to look upon you and your product in a more favourable light.
- Customer Care
From the start of the selling process to the end, make sure you put the customer first. A happy client is a returning client.
About the author:
Chris Goodwinis the Managing Director and founding member of Results Driven Training (RDT)
Chris has a background in industry and 25 years’ experience in the skills arena in public and private sectors. One of his core skill sets is designing coaching, sales training and development packages that are bespoke to business need and linked directly to business growth (ROI).
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