Whether you love your sales job or not, you have the choice to do it well, or not; to be fully involved or to back away; and if you adopt the attitude of choosing to do your work well, you will find so much joy in the job itself! Choosing to do your work well [...]

As a salesperson, it is your mission to discover exactly what your customer requires by asking the necessary, most pertinent questions. The process of discovery is of paramount importance in your selling career and learning to ask the correct questions is a very necessary skill to acquire. Only when you have discovered what it is [...]

In a world dominated by email and e-commerce, direct mail marketing may seem like an outdated way to reach customers. However, consider that the average consumer receives 16 emails for every one direct mail piece, according to Big Commerce. A well-designed and targeted direct mail campaign can be a very effective way to bring in [...]

Going back to basics and having focus on what made you successful in the start of your career (learning, learning, and learning) becomes vital in selling in these difficult days for the sales profession. In fact, one of the rewards of a successful sales career is the stimulating learning process – it’s never dull unless [...]

Always take the customer’s point of view. More importantly – always work to help the customers achieve their goals. Try to demonstrate a willingness to support your customers in growing their companies and fulfilling their business needs and desires. This attitude will go a long way in gaining their returned support and their appreciation for [...]