Social Media is definitely a huge factor in the new economy. Communication has always been a key element in success. Like the video said “We, as customers, no longer need to search for products and services. The products and services come to us.” The small businesses that take advantage of the Social Media Network and it’s huge influence on Word (World) of Mouth first will be the most successful.
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I don’t think social media is a fad. If it was then it would have ended a long time ago but it looks like that won’t be happening soon.
Sorry, I was not able to see the video. Out company’s firewall is blocking or filtering out all video streams from video hosting websites.
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