Sales Tip: work with the buyer
The minute a person realizes that you have something to sell they instinctively throw up the mental barrier. Put yourself in their place and start right – working with the potential buyer to find out how their business will benefit from your proposition.
Action Step
When you approach someone with their best intentions at heart, they will automatically be more interested in hearing what you have to say than if you simply try to sell them something. You can steamroll right through your prospect’s mental barrier by changing your approach.
Ask your prospect the right kind of questions. Gather as much information as you can from them in order to best understand what their business issues are and what their goals are. With this information in hand you are equipped to demonstrate a working solution. You’re not selling them something for the sake of selling! You are providing the answer to their problem. You’re helping them to grow their business, weed out the issues that have been holding them back, and you’re releasing them into a new arena of growth that, up until they met you, they never realized was possible. Show them that! Don’t just sell them a product. Demonstrate the solution.
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