A great salesperson is one who can create a vision for the customer.

As a salesperson, are you also able to envisage yourself as an artist? You might feel as though you have no flair for art or creativity – but, really, selling is a form of art and you ARE the artist!
So what does this mean for you, as the artiste extraordinaire? It means that you have to put on your creative thinking hat and make some magic for your customer. You need to paint him a picture of the ideal solution that he needs for his business.

How do you do this? Even artists need to prepare their canvas. So you will need to discover all that you can about your customer, his business and its requirements. Investigate as much as possible. Speak to your client and ask the right questions to ensure that you have a good, solid grounding of knowledge that will equip you to provide your customer with the best possible solution. Once you’re aware of your customer’s needs you will be able to create a vision for the future of his business. You can excite him with the possibilities and opportunities that your product offers his business. Paint him a picture – a beautiful, colorful and vibrant picture – that will capture his imagination and speak directly to his heart.

As the artist, the opportunity to present an awesome vision lies directly in your hands. Every sale is like a blank canvas. How you prepare your canvas will determine what the final picture will look like and how well it will be received. Therein lies the success or failure! Pick up your paintbrush – there are many visions to be created!

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