You are there to assist people in finding the right solution to their problem. Your expert advice is given in an informed and informative way. You need to listen well to what the client’s needs and desires are before you can even attempt to sell her a solution. And it must be the best solution for her particular problem. Therefore, the art of closing sales is not the process of persuading people to make decisions, but the art of making decisions with which people agree.

The beauty of closing the deal in sales is that this actually does resolve problems. Sadly, when we refer to “closing the deal” in sex, this usually just creates more problems. If the final agreement did not end simultaneously, there’s a massive issue. If your pitch was anything less than perfect and sustained, then there’s a problem!

Every time you manage to close a sales deal, you feel great about having discovered the best solution and having resolved the client’s problem. You have that guaranteed satisfaction after every close.

Part of your sales job is to continually reassure your customer that she is making the right decision by purchasing. If you leave her hanging long enough, there will be time for doubt to creep in. Don’t allow that to happen. You are her support during the dealings and discussions and you need to remind her of that by being her ongoing source of reassurance. A failure to close the deal comes from an inadequate performance in other areas. If you let your game slip at any point in the sales process, you have potentially endangered the success of the deal.

When closing the deal, fulfilling your client’s needs (and helping them get a useful product) actually fulfils your needs as well. If the deal is heading for closure then both parties will walk away fulfilled and satisfied -simultaneously, every time! It doesn’t get better than that!

Helping your customers can actually be a very fulfilling prospect of its own. It’s an important role that you play in the client’s life as she depends on you for your level of expertise on the subject. The beauty of sales is that once you find a suitable presentation you can use that same pitch each time, simply adapted to the current client’s needs. And with such a successful pitch, you can easily close more than one customer in one day – and not feel guilty. You can close a different customer every day and not feel concerned about a tarnished reputation. Again, with sales, it all boils down to “the more the merrier”.

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If you are interested to learn more about the art of closing, get my new book “Selling Is Better Than Sex” – www.SellingIsBetter.com