Book Review by Ashraf Chaudhry: Selling Is Better Than Sex
10 January 2010
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“When I first read about the wacky book title “Selling Is Better Than Sex”, I could not resist the temptation of arranging my copy. Alen Majer’s latest book is loaded with sales lessons, tips, tactics and golden nuggets of advice. The comparison of Selling with Sex, though, makes the book title weird, bizarre, far-out and one of its own kind, yet it contains extremely interesting and absorbing stuff on Selling. Alen has successfully taught the art and science of selling in a very humorous and hilarious manner.
The book starts with Napoleon Hills’ (of Think & Grow Rich fame) theory of Transmutation of Sex Energy and then it boldly and blatantly goes on to prove that there are around 200 ways that suggest Selling Is Better Than Sex. Sometimes, it made me burst into laughter.
Selling is actually transference of enthusiasm and thrill. Book teaches you how to get thrill out of selling. If you can learn to transfer energy that you have for the pleasure of sex and transmit that into your sales efforts, the rewards will be phenomenal is crux of Selling IS Better Than Sex.
The book talks about almost every aspect of the discipline of Selling, be it prospecting, customer retention, customer services, going the extra mile, follow ups, closing techniques and prioritization (Pareto’s law of 80:20).
Learning multiplies with fun, Alen’s book proves it. It is simply unputdownable and highly recommended! Book is available at Amazon.”
Reviewed by Ashraf Chaudhry
Sales Trainer & Author of The Craft of Selling “YOURSELF”
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