The Science and Art of Selling by Alen Majer

In sales you’ll always know where you stand. No longer do you have to torment yourself with the question of your performance. At the end of the day, your sales figures will be the yardstick that indicates how well you’ve done in selling. You’ll always know how your performance was for that day, for each and every customer. The proof is in the purchase of the product that you’re selling.

No-one can fake a purchase or lie to you about how great your pitch was. Customers aren’t concerned with stroking your ego just to pacify you so that they can make a quick escape. If you’re great at what you do, they buy your product. It’s as simple as that. And if you’ve really impressed them, they’ll keep coming back for more. And they’ll tell their family and friends about you and refer them to you for your excellent service.

That’s essentially what they talk about – how great you are at performing in the sales arena. They don’t care what kind of physical shape you’re in either. They don’t sit around and chat about your physique or snigger about your six-pack that’s been left abandoned for years. In fact, most of the best sales guys are usually out of shape. You don’t have to concern yourself with sweating it out at the gym.

As a successful sales guru, you’ve got the customers coming in already, in droves. Because you don’t have to be concerned about your fitness in order to be a brilliant salesperson, you don’t have to feel embarrassed by selling with the lights on! In fact, if you turned the lights off, most of your clients might start feeling a little concerned about their own safety and well being. Leave the lights on; forget about the gym; in sales you can be a success regardless of what shape you’re in.

As well, what makes all of this a lot easier is that a new sales job comes with an instruction manual – complete with graphs and pictures and everything that you might need to come to grips with the basics. Imagine how easy some things in life would be if everything came with a manual? Sure, some of us are blessed with a natural charm and an outgoing and vivacious personality (among other things), but there are still things to learn.

There aren’t too many of us that can be really successful without further enhancing our education. It’s not like a few tips from your Dad are all that you need to make a good go of it. No – we start with the manual and we progress from there to more extensive, specialized courses in skill and technique. And then it still takes practice to perfect the technique. At least, with selling, you don’t earn yourself a reputation for being promiscuous when you expose your sales pitch to a wide variety of customers.

Let’s face the facts here – as a salesperson you don’t have to pussy-foot around your clients and question them in subtle, tactful ways to find out if you were any good. If you were good, they bought your product. Your massive sales figures at the end of each day will show the world what a sensation you are, a market leader in your field. You have the magic touch – you know it and you can prove it!

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If you want to learn how to transfer the sex energy into sales enthusiasm to improve your career and life, and learn about other 200 reasons why selling is even better than sex, get my book “Selling Is Better Than Sex” today! www.SellingIsBetter.com

The world’s oldest profession involves selling. One might even argue about which came first – the selling or the sex? In fact, selling and sex are so closely related that succeeding at either one of them can be euphoric, addictive, and good fun.
Some people might like to argue that selling is not better than sex. They believe it’s the other way round. In this post (and other following this one) I will give you many different reasons why selling IS better than sex.

For a start, it’s okay to make a sale in public.
In fact, the more people that witness the sale you’re making and the product you’re providing, the better! Also, when they see first-hand the customer’s satisfaction at having had an excellent sales experience, it inspires them to think about making their own purchase. This leads to word-of-mouth referrals where you earn a reputation for being the best at what you do. You become known as the expert in your line of work. But sex in public? Well, that may just get you into a lot of trouble. And let’s face it – a reputation for being promiscuous is perhaps not the way you want to go.

This brings us to the next point: that it is perfectly legal to sell professionally. The Ten Commandments don’t say anything about not selling. Yes, one of the commandments is “Thou shalt not commit adultery”, but Moses did not climb Mount Sinai to receive the instruction “Thou shalt not sell”. On the contrary, selling, bartering and trading were an essential source of income for many families, even in Moses’ time.
Nor is selling listed as one of the seven cardinal sins and the Pope makes no mention about the hazards of selling prior to marriage.

With a humorous twist, my posts will take you through the essentials of successful selling, illustrating that business can be fun and should be fun. Love what you do and do what you love. It’s about passion…it’s about creating the pathway for your own success and doing it with enthusiasm and zeal. Anyone who wakes up in the morning with passion in their heart will bound out of bed ready and eager to face the challenges of the day.

A positive attitude reaps rewards. It was Henry Ford, founder of the Ford Motor Company, who said:

“If you think you can do a thing or you think you can’t do a thing, you’re right.”

A positive attitude is the fuel that will drive your ability to achieve the tasks you undertake. Adopting an expectation of excellence and achievement is the first step to being successful at what you do.

You have the freedom to SELL! You can sell as much as you like, to whomever you like, for whatever the acceptable rate is, without exploiting yourself or bringing shame to your family name! Yes, selling IS definitely better than sex. And we’ll examine the reasons why more closely right here on this blog.

If you want to learn how to transfer the sex energy into sales enthusiasm to improve your career and life, and learn about other 200 reasons why selling is even better than sex, get my book “Selling Is Better Than Sex” today! www.SellingIsBetter.com

Finally - my new book Selling Is Better Than Sex is out! Here is the part of the press release:

New Book by Alen Majer Claims that Selling Is Better Than Sex

Toronto, ON – January 15, 2010 – Alen Majer, internationally sought-after speaker and sales consultant, tells in his new book released today how to get thrill out of selling, and why selling is better than sex. The book, targeting sales people and business owners, shows how to transfer the sex energy into sales enthusiasm to improve your career and life, and gives more than 200 reasons why selling is even better than sex.

The book was released by The Science and Art of Selling and is available through www.SellingIsBetter.com

Read the full press release here.

If you want to order this book today, Amazon has a special 22% off!

Thank you all for your support!

If you are interested to have me as a guest on your blog, feel free to contact me via email or over the phone.

Today I am honored to have a guest blogger on my blog, his name is Dave Kahle and he is one of the top sales trainers in the world. Here is his article.

Sales Master Best Practices:

Has a systematic set of criteria for classifying customers and prospects into ABC categories

“You’ve got to show it in order to sell it.”

Today’s selling environment is jammed with an unbelievable array of “things to do.” Left without any mechanism to take control, salespeople can easily default to a way of going about their jobs that is characterized by being extremely busy at all the wrong things. We spend all day reacting to the pressures and demands on us. At the end of the day, we have been busy, but we’ve accomplished little of value.

The best salespeople understand that daily temptation to give into the urgent in place of the important. They understand the need to prioritize. And, when it comes to sales, the most important aspect of your job to prioritize is your list of customers and prospects.

The best salespeople spend the most time with the highest potential customers and prospects. In order to consistently do so, they need a system for classifying customers and prospects into categories based on potential – ABC. The “A” customers are the highest potential 20 percent of their account base. The “C” customers are the lowest potential 30 – 50 percent, and the “Bs” are everyone who is left in the middle.

Note that the discriminating characteristic is “potential.” So many salespeople categorize their accounts based on the quantity of their purchases. Thus, the A accounts are those who bought the most last year. But that view is historic – who bought the most last year. In our rapidly changing economy, that historic basis for investing your sales time is misleading. The issue is not who bought the most last year. It is far more effective to determine who could buy the most this year.
The best salespeople understand this, and develop a systematic way of determining the potential in each account. Having a defendable basis for their decisions, they are then free to invest their time where it will get the best results – one of the hallmarks of the high–achieving salesperson.

About the author:
Dave Kahle is one of the world’s premier sales training educators.  Since 1988, Dave has worked with over 400 companies, helping them to increase their sales and develop their sales people. Learn more at his website at http://www.davekahle.com

Learning multiplies with fun, Alen’s book proves it. It is simply unputdownable and highly recommended! Book is available at Amazon.”

Reviewed by Ashraf Chaudhry
Sales Trainer & Author of The Craft of Selling “YOURSELF”

Social media is changing hundreds of industries and professions, and sales is no exception. To recognize those members of the sales industry who in their use of social media are bringing together important news, intelligence and theory, InsideView has announced the full list of the ‘InsideView 20.’

This list of sales industry leaders is composed of sales executives, writers, trainers, analysts and more, all of whom are making savvy use of many of the social media tools available today and helping usher in the renaissance they like to call ‘Sales 2.0.’

Guess who is on the list too? Yes, you guessed right! Number 7  - yours truly!

See the whole list here.