If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn’t do a good job as a sales person. Your customers are tired of salespeople who come in and are unable to address real business needs, but talk about their company and the hottest feature, or unique one that nobody else has. There are many dimensions that you are selling, and price is only one of them.

This is an excerpt from my new audio book Trigger Events.

If you are in sales, you need this audio book – period. When you start using techniques mentioned in this book and learn where to find trigger events and how to use them, you will be able to get to the proposal itself much faster because you will know that your prospects are already qualified for your product or service, and you will have information about their needs gathered before the meeting or presentation.

If you order today, you will save $10 on the full price of the audio book, plus the shipping cost ($6.50) is on us on every order received before October 31st!

Read more how to order your copy of the audio book: Trigger Events.