The Secrets of Prospecting
Three main keys of every sale are:
- Researching and qualifying your customers
- Being in front of them
- Being there when they are ready to buy
To start the sales process you need to find out who could be in the market today, and then recognize your selected customer’s wants and needs. Even if your company does not have automated system to generate new leads for you, when you learn more about prospecting, you will be able to find your next customer by your own.
Your mission as a sales person should be to find companies that have immediate wants and needs. This means that something happened or is happening to them – a move, a merger, new investors, etc. You have to look for any event that might create the opportunity for you, or better said you are looking for event that can trigger the sales for you.
Selling itself is changing. Customers are more educated, they are searching for information by themselves, and they are looking from providers to understand buyer’s situation, needs and business. Salespeople need new knowledge about prospecting and new set of tools to be better prepared for challenges that customers are putting in front of us each day.
That is why we created “The Secrets of Prospecting” one-day workshop that goes above and beyond usual sales trainings about prospecting and cold calling – you will learn and practice where to find events that trigger the purchase to happen, directly from the author of the book “Trigger Events”!
After the workshop you will know who to target, why to target and how to target them; how to open the conversation and warm up cold calls; how to create interest in the first few minutes of the conversation and how to successfully follow up. More about the workshop…
Registration options:
1. Click HERE to fill the form.
2. Visit http://prospectingsecrets.eventbrite.com to register and pay online
3. To register by phone call us at 416-840-4982 OR 1-866-876-4761
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