Today I am honored to have a special guest on my blog, his name is Jim Fortin and he is the author of “The Owner’s Manual No One Gave You!”

Jim is a certified Master Practitioner of Neuro-Linguistic Programming (NLP) and a certified Master Hypnotist and he shows audiences how to move people— training them in the areas of human effectiveness and NeuroPersuasion^®.

Here is his article:

Imagine Getting People To Buy – Unconsciously!

Imagine this. Instead of trying to get people to buy, you can now get them to easily buy because you know exactly what has to happen in their unconscious mind to get them to say yes to you. You know the exact unconscious mental blueprints they use to make their buying decisions, and you can push every unconscious hot button they have.

This would be awesome, wouldn’t it? Well, you can easily do all this and more when you learn how to influence people unconsciously.

One of the hottest new trends of 2009 is NeuroPersuasion® (brain persuasion), and it’s all about helping you Move People to action by knowing their unconscious buying blueprints.

Keep reading, because in just a moment, you’re going to learn exactly what has to happen for you to engage that part of the brain that unconsciously drives your client’s decision to buy or not.

Over thirty years of university research has proven that all buying decisions are first made unconsciously, and research firmly demonstrates that people have no idea how or why they actually buy. (People think they know, but they really don’t.)

What does all this university research mean to you? If means that if you’re the kind of person who wants or needs to sell more, then you must now start selling to the unconscious mind of your prospects and clients.

How do you do this, you ask? It’s easy. Deliberately engage the unconscious mind of your prospects and client while and before you start selling all the features, benefits, facts, numbers, statistics and reasons – all the stuff that traditional sales training has probably taught you to do.

And, how do you engage the unconscious mind? Easy – Sell to your client’s and prospect’s imagination.

Sell to your prospect’s imagination (right brain,) because emotions precede logic and emotions are preceded by imagination. You want proof? Consider this, no one starts crying and then thinks, “Why I am crying?” They first have to imagine something which then leads to their emotion.

Imagination precedes emotion.

Imagination is the foundation of all buying – not emotion.

People DO NOT buy features, benefits and all the things that most sales training teaches. People buy only one thing – they only buy what they can imagine giving them benefit!

So, to get people to buy – go deeper than their emotions – sell to your prospects and clients imagination.

When people want something bad enough (through imagination – right brain), they will rationalize all day long (logic – left brain) to talk themselves into it and then find reasons to have it. (People will even “massage” their reasons to make them fit their desire.)

Alright, how do you now excite the imagination of your prospects and clients to get them to buy a whole lot easier? It’s easy. Scroll back up to the top of this blog post. I started with “Imagine Getting People To Buy – Unconsciously.”

When you use the word “imagine,” people literally must shift from left brain (conscious reasoning) to right brain (unconscious). Imagination is a right brain function and it drives and decides your entire prospect’s buying decisions.

Here is your golden key to getting people to buy. When you want to engage someone’s imagination and excite them about your product or service, you literally use the words “Just Imagine” for all the positive things you want them to imagine about your product or service. This one word – imagine – will move and engage people, every time.

Here’s how to use it:

“Mr. Prospect, just imagine just how much better your life will be when ______.”

Now, just imagine just how easy it is for you to get your prospects to buy when you use NeuroPersuasion®.

Jim Fortin

To learn more about Jim Fortin and NeuroPersuasion® feel free to visit his website: www.mindauthority.com