The Science and Art of Selling by Alen Majer

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Audio Book: Trigger Events

23 September 2009 No Comment

You’ve probably heard of my book, “Trigger Events – How to Find Your NEXT Customer.” It’s the book that helps sales people easily differentiate prospects from suspects, gives them a new set of tools to find new customers who are on the market today, and makes them successful by using 21st century resources to close more sales.

You don’t have time to read the book. You want the important information in that book, and you want it now.

Now there’s a new, better way to absorb the secrets of sales success from the book:

“Trigger Events – How to Find Your NEXT Customer” Audio Book!

You need this audio book if:

You’ve never heard of the book.
You’ve got the book but haven’t read it.
You’ve read it, but didn’t master the material, and haven’t received the wealth and success you want.

Just released on October 10th! If you order now, you will save $10 on the full price of the audio book plus the shipping cost ($6.50) is on us on every order received before October 31st!

Regular Price: $29.95

Special Price: $19.95

The problem:

There has been a revolution in everything in our society except in sales. The sales industry has crawled while other professions have been running. “New” sales books are still talking about the same tips, tricks and techniques that were working in the last century and bringing success to sales people.

Selling itself is changing. The whole business environment is more dynamic. We have many new products or services on the market and competition is bigger, harder, and stronger day-by-day.

Your customers are better informed and prepared. They know more about you and your products then you will expect. They are more educated; they are searching for information by themselves; and they are looking to providers to understand the buyer’s situation, needs and business.

Sales cannot continue to resolve twenty-first century situations in the business world using last-century tips and tricks. Tomorrow’s sales challenges cannot be met using last-century’s understandings and strategies. Those skills and information are not wrong; they are simply incomplete for today’s market.

The solution:

There is a need from sales professionals to be more educated, more sophisticated and more tuned to customer needs. The 21st Century changes the rules of engagement. New knowledge is needed and also a new set of tools to help you in your search for your next customer.

One of the most important things for buyers is to have a feeling that a sales person understands their position and needs. With trigger events you will be there, easier and faster than anyone else.

Discovering customer’s needs in today’s world is a very valuable tool and it makes a huge difference with your customers, showing them that you understand them and you are qualified to get their business.

If you try to make a sale without the necessary information about your customers, you are just shooting blanks in the air, hoping to hit something. With the full information about your prospect’s situation you will be able to sell easier, and that is the main purpose of this audio book – to help you to find your next customer in a much easier way for you, and successfully close more deals.

With trigger events you will be better prepared for challenges that customers are putting in front of us each day. You will be equipped with a completely new set of tools needed to recognize who could be (and should be) on the market today for your product or services, giving you the better understanding where you should focus your selling activities.

By learning where to find and how to use trigger events, calls you will make in the future will never ever be cold!

Consider these questions…

What is the Holy Grail of Sales and how can YOU use it to sell more?
How can you KNOW where to focus your selling activities right now?
Where and how can you find customers who are in the market TODAY?
How can you be in front of your customers at the exact time when they are in the market?
What is the curse of the sales job and how can you overcome it?
How can you use online and offline resources of trigger events to close more sales today?
Why it is not enough to simply know how to sell; why do you have to deeply understand how your customers buy?
How can you easily differentiate prospects from suspects, save your time and sell more today?
How can you find the perfect timing to contact your prospects and sell?
What is the importance of uncovering customers’ needs and wants before you speak with them?
How can you win the deal and not even touch the topic of discounting of your product or service?
How can you make customers realize that they are on the market with trigger events happening?

Grab the most out of each minute! Listen to this audio book during your commute, morning walk/run or while you’re driving to your sales appointments.

If you are in sales, you need this audio book – period. When you start using techniques mentioned in this book and learn where to find trigger events and how to use them, you will be able to get to the proposal itself much faster because you will know that your prospects are already qualified for your product or service, and you will have information about their needs gathered before the meeting or presentation.

Listen to this audio book carefully and it will boost you a step ahead of your competition, who is most definitely not spending enough time learning about the customers before any sales call is made.

When you show your prospects that you actually care and you have done your homework and you know about trigger events happening inside their company, you also show them that you are interested about their issues, and most importantly concerned about their wants and needs. You will create interest in their eyes because you are different from anyone else who contacts them and who is simply trying to sell something without really understanding their needs.

Just released on October 10th! If you order now, you will save $10 on the full price of the audio book plus the shipping cost ($6.50) is on us on every order received before October 31st!

Regular Price: $29.95

Special Price: $19.95

Please spread the word!

We tried our best to make this audio book affordable and useful to every sales person worldwide. Please spread the word about the upcoming Trigger Events Audio Book in your blog posts and tweets. We really appreciate your support.

Tweets (copy and paste):

The Trigger Events Audio Book is available now! – http://bit.ly/3RTefB – Pre-order now! (via @SalesScienceArt)

Get the new set of tools to find new customers who are in the market today! http://bit.ly/3RTefB – Pre-order CD now! (via @SalesScienceArt)

How to be in front of your customers when they are in the market? http://bit.ly/3RTefB – Pre-order audio book now! (via @SalesScienceArt)