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Articles Archive for July 2009

Articles, Lead Generation, Selling Process »

[23 Jul 2009 | 3 Comments | ]

The successful approach is simply an advance agent of the appeal, the talking points of what you have to sell.
Instead of jumping right in and talking the points of your product before you’ve won your buyer’s interest, cloak the points and present them as something the buyer would want, provided they could be obtained. Then you’ve got an interested audience – the first essential to the sale.
You must arouse the interest of the person you are talking to. In the approach it isn’t about buying and selling; it’s about this: …

Sales Education, Sales Training, Selling Process »

[7 Jul 2009 | One Comment | ]

“Tell me and I forget. Show me and I remember. Let me do and I understand.” – Confucius (551 – 479 BC)
Research clearly illustrates that most people learn best by doing; by being in an environment that is conducive to what they are learning and by being able to actually put into practice whatever topic of interest is under discussion.
Sales seminars are dynamic tools that can educate; inspire; and enhance one’s knowledge of selling. Sales training, as in distance-learning courses and online training programs, may teach the basics of selling; …